Welcome to the Yorkshire Tea Village Cup

The Cricketer is delighted to unveil Yorkshire Tea as the 2012 sponsor of the National Village Cup, which will be known as the Yorkshire Tea Village Cup.

The Harrogate-based family tea merchants join a proud list of former sponsors that include npower, Alliance & Leicester and most recently Persimmon. Brand Manager Kevin Sinfield was pleased to add Yorkshire Tea to the competition’s illustrious roll call of commercial partners.

He said: “Every cricketer knows you can’t have a proper cricket match without a proper cricket tea, so Yorkshire Tea is very proud to be sponsoring the 2012 National Village Cup.

“We can’t wait to see how the tournament unfolds and we’ll be making sure all the teams taking part have the opportunity to enjoy a proper brew. The battle to reach Lord’s is going to be thrilling and we are delighted to offer village cricketers the chance of a lifetime to play at the home of cricket.”

Now in its 40th year, the summer-long knockout tournament offers cricketing minnows the chance to compete in a nationwide competition that culminates in a September showpiece final at Lord’s. It is the only sporting event in the world that provides such a genuine Roy of the Rovers experience for its 3,500 likely participants.

The competition starts on April 22 and will see 292 village cricket clubs from England, Scotland and Wales competing in 32 regional groups. The group winners enter a national draw that culminates in a final at the Home of Cricket on September 9.

The Yorkshire Tea Village Cup have an existing site at www.thecricketer.com/villagecup

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